Coaching
Hi, I’m Alex! I'm an active founder-CEO who coaches a small number of ambitious founders seeking both professional excellence and personal fulfillment. Drawing from over two decades of software development and 13 years as a tech startup founder, I help leaders develop the deep awareness needed to make clear decisions, lead with purpose, and achieve sustainable success.
Why work with me
As a seasoned founder, you're facing challenges that conventional startup wisdom can't solve. There’s even more responsibility now and the stakes feel higher. And while you're better at the mechanics of building companies, the mental game has gotten harder, not easier. The old playbook of simply grinding harder isn't working anymore, and that's creating a new kind of stress - one that seeps into every aspect of your life, from board meetings to family dinner.
I've been there. Multiple times. What I've learned is that the biggest barriers to success aren't technical or strategic - they're in how clearly we see our situation and how we respond to pressure. Resisting or pushing through our fears and doubts turns out to be the very thing that’s in the way. Breaking through to the next level requires a different approach - one that starts with taking full ownership of your life.
While I can help with tactical execution (I've built and scaled multiple companies), my approach focuses on the deeper patterns that truly drive your success or hold you back. Working together, we’ll develop specific tools to sharpen your awareness so you can act from choice instead of reactivity. This helps you:
- Cut through uncertainty to make key decisions
- Turn overwhelming pressure into focused execution
- Scale your company without burning out your relationships
- Navigate complex transitions in both business and life
Who I work with
I partner with seasoned founders who are:
- Running an early-to-mid stage tech startup
- Navigating the balance of company building and family life
- Feeling the weight of leadership isolation
- Sensing that pushing harder isn't the answer anymore
- Ready to transform their relationship with fear, pressure, and uncertainty
How it works
A focused 3-month engagement designed to help you move from reactivity and uncertainty to clarity and purpose.
Step 1: Discovery to ensure we are a great fit.
Step 2: Assessment and goal setting to orient our time together.
Step 3: Exploration and awareness building to understand key patterns and foster clarity.
Step 4: Integration of insights into leadership practice for sustained growth.
Including:
- Bi-weekly 1:1 virtual sessions
- Shared workspace for resources and reflection
- Practical exercises to build awareness between sessions
- Voice and text access for time-sensitive support
Given my active role as a founder, I take on only 2-3 coaching clients at a time. If you're ready to explore working together, let's connect for a discovery call.
Questions? Get in touch!
Don't ignore your dreams; don't work too much; say what you think; cultivate friendships; be happy. – Paul Graham